PayPerPost - disclosure now a must
It seems PayPerPost are about to do something right. Considering Mr Arrington's previous posts on the company it suprised me when I logged on to TechCrunch this afternoon!
This is good news. If someone is being paid to write a 'review' or advertise another service I'd much rather know that to be the case. I feel if someone is telling me how good a product or service is, it must be at least half decent! However, if someone's being paid to tell me how good something is I'd be more skeptical toward it, and if it wasn't up to scratch I'd think before trusting that persons judgement again. So it works both ways -thank you FTC.
Oh, and if you're wondering - this isn't a paid post!
It seems PayPerPost are about to do something right. Considering Mr Arrington's previous posts on the company it suprised me when I logged on to TechCrunch this afternoon!
This is good news. If someone is being paid to write a 'review' or advertise another service I'd much rather know that to be the case. I feel if someone is telling me how good a product or service is, it must be at least half decent! However, if someone's being paid to tell me how good something is I'd be more skeptical toward it, and if it wasn't up to scratch I'd think before trusting that persons judgement again. So it works both ways -thank you FTC.
Oh, and if you're wondering - this isn't a paid post!

